How Streaming Media Solutions Will Propel Your Business Into a New Digital Future

The way in which businesses are interacting with their audience, potential customers and employees is changing significantly. New advancements in technology have changed the ease and effectiveness of how we contact both internal and external stakeholders.

Physical interactions are no longer a necessity in this new world of work. Your organization can continue to grow, find new revenue channels and flourish through the use of innovative technologies.

That’s where the implementation of streaming media solutions can help.

So, what exactly is streaming media? How can it drive new growth for your business and how can you implement these new technologies into your company’s overall outreach strategy and internal processes? 

We will answer all your questions here.

What is Streaming Media?

What is Streaming Media?

In its simplest definition, streaming media solutions are video hosting platforms. These technologies allow your business to upload and broadcast live or recorded video content to an audience.

Streaming media solutions enable your business to plan, organize and host virtual events that are delivered entirely over the internet.

They have become hugely popular due to how easy they have made it for your organization to engage and educate your audience, no matter where in the world they are located. 

Through the use of streaming media, your business can improve its lead generation efforts, build brand awareness, develop better employee training techniques, advertise its product, host networking events, organize internal meetings and much more.

Streaming media really is the future, just check out some of these statistics for further proof:

  • 47 percent of live streaming video viewers worldwide are streaming more live video compared with a year ago (Interactive Advertising Bureau).
  • Live streaming is going to be a $70.5 (US) billion industry by 2021 (Neil Patel). 
  • US adults now spend nearly six hours per day watching video (Nielsen). 
  • Globally, video traffic will comprise 80 percent of all consumer internet traffic by 2021 (Cisco). 

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What are the Different Types of Streaming Media Solutions?

What are the Different Types of Streaming Media Solutions?

There are a range of ways that your business can use live media streaming platforms, and which one you select will depend on what you are trying to achieve. 

Are you looking to become a thought leader in your industry, do you want to host better meetings for your employees or are you trying to create new revenue streams? Your goal will be what ultimately drives your streaming media choice.

Streaming media solutions can be narrowed down into three main categories:

  • Communication and collaboration
  • General streaming and webcasting
  • Virtual conferences and events 

Communication and collaboration

Communications and collaboration streaming media solutions are a way of improving how your business communicates internally. This is particularly effective for companies who have remote teams, as live streaming video is perfecting for replicating face-to-face conversations and meetings - but virtually.

Businesses can use platforms such as Pexip and Microsoft Teams to host team meetings, client communication, corporate events and much more - improving communication and collaboration efforts among your team.

General streaming and webcasting 

Ever wanted to use webinars, webcasts, Q&A sessions, product launches and many other forms of streamed or uploaded media to improve how you communicate with your audience and enhance your marketing strategy? General streaming media platforms can help. Hosting these events will help your organization to access new revenue streams, create meaningful marketing campaigns, become a thought leader within your industry, and many other benefits. 

Virtual conferences and events

Today, there are restrictions about bringing your audience physically together in a room for a conference, networking event or trade show. To maintain these revenue streams, you now need to host virtual events.

A virtual event uses streaming media solutions to bring your audience together to interact through the internet - empowering them to interact in a virtual environment. 

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How Does Streaming Media Drive Business Growth?

How Does Streaming Media Drive Business Growth?

Did you know that recent studies show that 80 percent of consumers prefer to watch live videos from a brand, and that live streaming is expected to account for 82 percent of all internet traffic in 2020?

That’s a serious business opportunity for your organization.

Streaming media solutions set your company up for growth. They allow you to extend your audience reach by giving you access to customers around the world, they provide the metrics you need to track customer behaviour, they open up new revenue streams and they enhance your existing marketing and customer outreach strategy.

Here are just a few of the many benefits of streaming media solutions that lead to business growth: 

Create high-quality content: Want to become a leading authority on your organization’s subject? High-quality streamed and pre-recorded content will help you do just that. Video solutions are a great way to answer the questions that are truly valuable to your prospects and customers.

Building better customer relationships: Live and pre-recorded videos are one of the best ways to engage your audience. By answering common customer questions and solving an issue they have, you will improve the relationship you have with your customers - leading to more sales and improved loyalty.

Improving brand recognition to a wider audience: There’s no limit to the audience you can reach through video content. As long as they have an internet connection, you can reach prospects, customers and employees located all over the world. Your brand will be significantly more accessible to all your stakeholders.

Other benefits include:

  • More effective communication and collaboration when working from home
  • Better lead generation 
  • Growing your content library to become an authority on your subject area of expertise
  • Enhance your marketing and audience outreach strategy
  • Building awareness about your brand’s products/services
  • Improved networking with others in your industry
  • And much more

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How to Implement Streaming Media Solutions Into Your Organization

How to Implement Streaming Media Solutions Into Your Organization

The type of streaming media event that your organization is hosting will have a huge impact on the type of technology and hardware that you will need. Hosting streaming media events can be as easy as broadcasting a video from one computer, to as complex as an entire film crew and specialized software.

Implementing the right solution is essential for your streaming media strategy.

To maximize your return on investment it’s important that your audience can easily access your video, your video is seamlessly uploaded or steamed without issue and that you have the reporting and analytics features required to measure the success of your event.

Work with a provider who is able to create a solution that works for the specific requirements and goals of your organization.

The importance of a tech provider

Implementing streaming media solutions into your organization’s strategy is incredibly complex. Not only do you need the technical knowledge to find the right platform and maintain it, you also need the strategic knowledge to properly organize and execute your virtual events for maximized return on investment.

That’s why it’s important to partner with an audio visual (AV) company that has the required expertise and knowledge. Wondering where you can find the right outsourced partner? You’ve come to the right place.

Genesis Integration is a leading provider of AV solutions and communication technologies across Canada. 

Our expertise and knowledge in this space means we can provide clients with seamlessly connected experiences through advanced streaming media solutions. We are able to work with your business to plan, organize and implement virtual events designed for the unique needs of your organization. 

Whether you are looking to create a customized webinar for potential customers or want to build an entire virtual event that spans multiple days, Genesis Integration has your streaming media needs covered.

We will build streaming media solutions around your specific strategy, goals and requirements - supporting you from a technical and strategic perspective every step of the way.

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